Sales Activity Benchmark

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Sales Activity Benchmark
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Team Pipeline (90d)
 
 
Deals Won (90d)
 
 
Team Calls (30d)
 
 
Team Emails (30d)
 
 

Rep-by-rep breakdown

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Calls (last 30 days)

30 days
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Emails (last 30 days)

30 days
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Win rate

90 days
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Avg deal value (won)

90 days
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Full team comparison

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The $250K/Month Formula

Derived from top performer analysis

10 Active Reps
200–300
per month
Calls Logged
×
300–450
per month
Emails Sent
=
45–55
per month
Deals Closed
@
$4,500+
average
Deal Value
=
$250K
Monthly Revenue
Targets by period — to hit $250K/month
CallsEmailsDeals ClosedMin AOVRevenue Target
Daily11–1414–212–3$4,500+~$11,364
Weekly50–7575–11211–14$4,500+~$62,500
Monthly200–300300–45045–55$4,500+$250,000
Key Insight
Volume isn't the differentiator — AOV is.

Developing reps (Blair, Cameron, Jesse) make 500–800 calls/month — 3× more than top performers — yet can't break $100K. Their AOV sits at $1,500–2,000.

Top performers make 200–300 calls at $4,500–6,500 AOV. Less activity, exponentially more revenue.
Rep Classification
Top Performers
Seb McCole Daniel Donskoi Nathan McConnell Peter Jordan Tim Heasman
Developing
Blair Sheppard Cameron Waite Jesse Thompson Jason Conn Chris Dennis

Benchmark Data

Static reference — use Live tab for real-time HubSpot data

Rep activity benchmark

Historical reference
RepTierCalls/MoEmails/MoDeals/MoAOVEst. Revenuevs $250K

Rep Performance Tracker

Log and track actual metrics vs targets — daily, weekly & monthly

Daily targets are based on 22 working days/month — each day contributes ~1/22nd of the $250K monthly goal.
On Track (≥80%)
At Risk (50–79%)
Off Track (<50%)